zoomfactoronline | Submitted

Imagine this… it’s a Saturday morning. You just left the gym. You’re sweaty and ready to go home and take a shower. However, your fridge and cupboards are empty. On your way home is both a Wal-Mart and a Target store. Your shopper brain wants to go to Target. Your stinky self chooses Wal-Mart. You figure “I’m stinky plus I can save a few bucks!”

Does this mean Wal-Mart or...

Do you dream about the perfect social media plan? The perfect social media template? Many business leaders wanting to get social dream about it. They think they need it. The social media magic template. The one that includes the perfect strategy, tactics and themselves as the social hero of their company and social superstar of their market niche!

You know the social media template I...

Let me hear it…

“I am a CEO and I am not afraid to tweet!

I am not afraid of a blue bird.

I do NOT have to share what I eat for lunch every day!”

You know who you are. You don’t dream of sweet little blue birds who will bring you positive ROI or make your phone ring with qualified leads. You have nightmares instead about a crazy ROI eatin...

So you have a Facebook business page, a LinkedIn profile, a blog, and maybe even a professional photo taken for your custom twitter background.

However, something about that crazy bird and all those 140 character yappin’ peeps freaks you out. You want to be part of the conversation yet you aren’t certain how to start or what to say!

To this point you have made the ch...